Prioritizing clever over clear. This is a rule that’s so easily forgotten. As someone who loves writing, I have to ask myself, does this actually make sense? I heard a good filter is like: would your grandmother get this?!
I love that filter actually!! It can be tricky to NOT try and be clever or use a play on words, but I have seen it so many times where the more "obvious" text is actually better all around!
Alright so… no need to come for my neck lol. Jk this arrived right on time for me, thank you, I’m subbing now and I look forward to reading more of your work❤️
Love this post, Nicole! Audience first, always. If they can't understand what you do or how you help, no amount clever wordplay or pretty photos will save you.
Also, as a word nerd, loved your usage of "sacrilege". 😂
Exactly!! You can still use 'clever wordplay' but make sure to have the basics down first and balance it out - it shouldn't be just about that - it needs to be about them! And haha it felt fitting😂
Prioritizing clever over clear. This is a rule that’s so easily forgotten. As someone who loves writing, I have to ask myself, does this actually make sense? I heard a good filter is like: would your grandmother get this?!
I love that filter actually!! It can be tricky to NOT try and be clever or use a play on words, but I have seen it so many times where the more "obvious" text is actually better all around!
Alright so… no need to come for my neck lol. Jk this arrived right on time for me, thank you, I’m subbing now and I look forward to reading more of your work❤️
Ah thank you so much! Please reach out if you ever wanna chat life and branding!! Subscribing to you now too!
Love this post, Nicole! Audience first, always. If they can't understand what you do or how you help, no amount clever wordplay or pretty photos will save you.
Also, as a word nerd, loved your usage of "sacrilege". 😂
Exactly!! You can still use 'clever wordplay' but make sure to have the basics down first and balance it out - it shouldn't be just about that - it needs to be about them! And haha it felt fitting😂
Totally agree.
14 years in this industry and it's the same problem, designing for themselves - not the audience.
It a lack in the brands knowledge and understanding of their audiences awareness.
Exactly. When it’s done right it’s really a game changer🙌🏼
👏🏼Yes!
They’re already bought into you and your sales page is about buying into their future. Copy > design
Couldn’t have said it better!! 🙌🏼
I had just written down for a client: don’t try to be inspirational at the expense of being clear.