How I Lost an Entire Weekend to a Font

(& Why It Wasn't About The Font)

A few years ago, I spent an entire weekend trying to pick the perfect font for my website.

Not designing the site. Not writing the copy. Just staring at fonts like I was trying to decipher the meaning of life.

Did I need a serif font to feel professional?
A sans-serif to be modern?
Something quirky to show personality?

What if I picked the wrong one and it subconsciously repelled my ideal client?

Before I knew it, I had 27 fonts downloaded, a headache, and exactly zero progress on my website.

That’s when it hit me: this wasn’t about the font.

This was perfectionism in disguise—convincing me that if I just made the right choice, everything else would magically fall into place.

DOES THIS SPIRAL SOUND FAMILIAR?

✅ Open a million tabs for “inspiration”
✅ Fall into a Pinterest hole of websites that make yours feel inadequate
✅ Start second-guessing everything: your fonts, your colors, your entire business model
✅ Decide maybe you should just redo your logo instead
✅ Close your laptop and tell yourself you’ll “figure it out later”

Cue: Weeks (or months) of zero progress.

HERE'S THE TRUTH

You don’t need to spend hours researching what other people are doing.
You don’t need to build 14 pages you’ll never use.
You don’t even need to pick the “perfect” font (I promise).

What you do need? A clear strategy.

A website that works for you—not one you’re forever tweaking, adjusting, and agonizing over.

Let’s Make This Easier.

Check out my FREE website strategy calculator to see which pages you actually need & which one's are wasting your time!

And if you’re still stuck in the overthinking spiral, just remember: Done is better than perfect. Your website doesn’t need to be a masterpiece—it just needs to exist.